Authentic Participation
Fabricated responses, purchased reviews, fake followers, artificial ratings or deceptive engagement are not treated as legitimate research evidence.
RESEARCH ETHICS & INTEGRITY
Useful research depends on trust in how the evidence was created.
Raydenfield’s research approach is built around authentic participation, relevant respondents, transparent incentives, responsible information handling, quality controls and clear limits on what evidence can prove.
AuthenticityRelevanceConsentTransparencyQualityNo fake engagement
RAYDENFIELDINTEGRITY CHECK
01SourceWho provided the evidence?
02EligibilityWhy are they relevant?
03ConsentWhat were they told?
04QualityCan the response be trusted?
05UseHow will evidence be used?
06LimitWhat can it not prove?
Evidence → Decision → Action
SIX PRINCIPLES
Research integrity is part of the product.
These principles guide the design and interpretation of Raydenfield studies. Project-specific requirements may add stricter controls.
Relevant Participants
Where eligibility matters, respondents should be screened against study-specific criteria before their evidence is included.
Transparent Incentives
Incentives or sponsored participation should be disclosed where applicable and should not require a predetermined or fabricated opinion.
Privacy & Purpose
Personal information should be collected only where relevant to the agreed research purpose and handled under appropriate notices and controls.
Quality Controls
Duplicate checks, response review, evidence requirements, timing or other controls may be used depending on the study.
No Guaranteed Outcomes
Research can reduce uncertainty and improve decisions; it cannot guarantee sales, adoption, virality, funding or commercial success.
QUALITY BEFORE QUANTITY
A larger sample is not automatically a better sample.
The value of research depends on who participated, how they were screened, what they were asked, how the evidence was collected and how limitations were interpreted.
Relevant audience
Respondents match the characteristics required by the business question.
Clear purpose
Questions are tied to a decision, not designed to manufacture a favourable result.
Response quality
Low-effort, duplicate, contradictory or ineligible evidence can be reviewed or excluded.
Transparent limits
Sample, method and uncertainty are communicated with the findings.
Responsible reporting
Claims should not exceed what the evidence can reasonably support.
RESPONSIBLE USE
Research should inform decisions—not manufacture social proof.
Raydenfield distinguishes legitimate research and feedback from deceptive market activity.
No fake consumer reviews or star ratings.
No purchased followers represented as organic audience growth.
No fabricated survey participation or invented responses.
No undisclosed requirement that participants provide a positive opinion.
No misleading “guaranteed success” score derived from weak evidence.
No selective reporting that intentionally hides material findings or limitations.
No collection of unnecessary personal information simply because it is available.
No reuse of research evidence beyond the agreed purpose without appropriate authority or disclosure.
PROJECT-SPECIFIC CONTROLS
The method should match the risk.
Higher-sensitivity, regulated, expert, employee or customer studies may require additional consent, confidentiality, eligibility, documentation or data-handling controls. These should be defined in the project scope before collection begins.
TRUST THE EVIDENCE
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